Some good advice on - Nine Common A/BTesting Pitfalls and How to Avoid Them

Review this report to see why 700 marketers ranked personalization as the number-one strategy for marketing success and discover the rest of the findings, including:

• 65% of companies use customer data to personalize the web experience
• Personalization drives a 14% average uplift in sales
• Integrated marketing technology enables personalization at scale

Take what you learned from this report and couple it with the information from the Adobe Econsultancy report, Why Marketing Should be Personal to learn how to seize personalization opportunities and increase conversion rates.