My Take On David Oglivy's Advice

“The best ideas come as jokes. Make your thinking as funny as possible.” David Oglivy

Ads that work...That photo that's worth a thousand words; An explanatory headline; and then the ad message in hopes they are still reading. I know from personal experience that developers often wake up in the middle of the night feeling like this owl looks, and bet that others would relate and find some humor in the ad.
If you can get people to take a break with a quick laugh, you've got their attention. Delivering your message with humor leaves an impression. But humor is just one vehicle and not applicable to every marketing solution. See more concepts and ideas at http://gailbourque.wix.com/ideas-live-here