From AdAge's Top 100 Best Advertising Campaigns -
Number 100:
Lyndon Johnson for President, "Daisy," Doyle, Dane, Bernbach 1964
Idea: Johnson is said to have turned the tide in the 1964 Presidential election against Barry Goldwater, using an emotive TV ad that shows a little girl, in a field picking daisies, and counting down 10, 9, 8, 7, 6, 5, .....etc. with a nuclear explosion going off in the background when she gets to 1 and the screen going white.
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